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IBM Instant Checkout / Creative & Brand Direction / 2017-2018

IBM iX has partnered with a series of specialist companies to develop a breakthrough invention for ‘instant checkout and connected store’ that is set to revolutionise shopping.

The first step is to give customers the fastest and most secure way to check out. The long-term vision, however, is to transform the store and its supply chain, reduce waste globally, and empower more ethical consumerism worldwide

We conducted over 120 user interviews and spent 3 weeks user testing and iterating on site.