The brief was to create a non traditional brewery brand. It was really important that the ‘Big River Brewing Company’ is perceived as a modern and contemporary brand.
The brand needs to feel minimalistic, using sparse graphics and typography. This should also mean that creating new assets in the future, such as pump clips for new beers, should be very easily done and managed.
Above all wherever ‘Big River Brewing Company’ was displayed, either on the bar or on the shelf the brand needs to stand out.