London, United Kingdom

Hi, my name is Rania and welcome to my website.

As an adaptive individual I have a very good mixed skill set and worked first as a graphic designer and quickly moved into the digital world and gained lead roles. I have worked in a range of office cultures, from start-ups and small studios to world's leading global corporations. Concept development and critically synthesizing information are my strengths, amongst aesthetics for great design.

With my MA in Interaction Design I was part of the current innovations and explored cutting edge technologies while creating prototypes to complicated interactive installations. I entered into a highly technical environment and applied on my projects low and high tech methods in combination to user experience principles and through interactive narrative and using different personas, I have experimented on how these elements could result on much stronger and customized online and offline experiences.

I am highly interested in the relationship between people and technology mainly from a design and user-centered perspective. My research paper was on Internet of Things and how the theories and practices of interaction design can inform their making in order to achieve more humane future products.

Brands/Clients: IBM, Unilever, AIG, Mars Inc., Nestle, Intel, Diageo, Boehringer-Ingelheim, Astra Zeneca, Dominos, Friesland Campina, Heineken, Wind Telecommunications Co., BP and many more...

Specialties: Interaction Design, Concept Development, Visual Communication Design, User experience & Interface Design, Human-Computer Interaction, Internet of Things