WIND Hellas, is an integrated telecommunications provider and it’s the 3rd largest mobile operator in Greece. For this project we had to create a Facebook application for the Classic Athens Marathon 2012, where WIND was the main sponsor.
Project Overview & Concept
Among many other ideas, this was a proposition for a Facebook application called “Run like the Wind”, which was successfuly implemented.
We created the WIND avatar runner and the mission was for every “stop” that the runner would make on each facebook profile, 1 euro would be donated to a charitable organization with kids in need. Thus, you were inviting the runner to your profile after clicking ‘LIKE’ and you would also be a part of a charity donation.