In 2012 Snickers launched their campaign “You are not you when you’re hungry” in Greece. This was one of the many ideas proposed, where we suggested a game on a microsite called “Hungry Prank” which was Facebook connected.
Project Overview & Concept
On that game the user chose a friend he wanted to do a prank by adding his hobbies, his favorite football team and some other information about him and then he was choosing the prank he wanted to do. (e.g. a fake comment on his opponent football team’s photograph) and then the user could add more friends to the prank and finally share it on Facebook.